FOX Entertainment
Sr. Social Media Manager
As FOX Entertainment’s first wholly owned live-action comedy. This show follows a group of local Animal Control workers whose lives are complicated by the fact that animals are simple, but humans are not. Joel McHale (Community, Crime Scene Kitchen) stars as Frank, an opinionated, arrogant Animal Control officer, who may not have had a formal education, but is the most well-read person in the room.
Since this was FOX’s fully owned comedy, Animal Control was an enormous priority. With a well-executed marketing campaign, some brand ambassadors, a unique influencer campaign, a big push during the Super Bowl, and a red carpet premiere event, fans got a glimpse of the fun shenanigans and mayhem of FOX’s newest comedy Animal Control. You can find some of our most hisssterical content below — see if you can spot the Community reference!
The first trailer of FOX’s new comedy garnered over 697K views across social and YouTube, giving fans a special sneak peek of the show's amoosing content.
Official Trailer: Animal Control ft. Joel McHale
Hulu x FOX Entertainment Copywriting
We’ve been dreaming & streaming for 15 years thanks to Hulu! Stay green! 💚
Did anyone remember to get a card? 💌 Happy 15th anniversary, Hulu. 💚
It was love at first stream! 💚 We’re celebrating 15 years of green with our friends at Hulu!
Now streaming: 15 years of green! Happy Anniversary Hulu! 💚
We’ve been pressing play ▶️ for 15 years! Happy Anniversary, Hulu! 💚
Achievements
Increased Instagram and TikTok following by 25% upon premiere
Received high engagement and praise from talent, fans, and executive producers
Animal Control Influencer Campaign: 16 creators delivered 3.4M organic impressions, which was more than predicted
The paid boost yielded an additional 7.5M impressions, resulting in a combined total of 11M impressions and an efficient $18 blended CPM
Renewed for Season 2