AMAZON HALO

Social Media Manager

Amazon introduced their first fitness tracker, a no-frills wrist band paired with an app membership full of trainers at your fingertips. With data-backed tools like movement assessments & sleep analysis, fitness routines could be personalized in a revolutionary way. To launch this brand, we needed to strike a fine line of expert advice paired with an approachable feel. I worked on video scripts, social media copy, and brand tone guidelines.